If directly printing onto a white surface, you can achieve the same result as you would on a label with a case coder. When printing onto a brown box, the lower contrast between black and brown lowers the grade of barcode, but it is still fully compliant.

Unlike a labeller, an outer case printer does not require a pause between products as the print is being made at line speed as the box passes. Our PP108 large character marking printers can achieve lightning speeds of up to 600m/min.

In comparison to labelling, direct box printing is substantially cheaper, because you reduce the cost of printing and applying the label.

Labelling is the most versatile way to apply information onto outer cases. Labels offer great flexibility as they can be applied from almost any angle – even around corners. They are also ideal for uneven surfaces, such as corrugated card.

Excellent print quality can be easily achieved with thermal transfer printers, achieving high quality print legibility which is crucial for most retailers as it must comply with the barcoding standard.