From company updates to helpful hints and tips - Rotech's blog is a one stop shop for coding & marking and packaging information.
Coding luxury products online may be preferable, but due to the very nature of luxury packaging it isn’t always the best way to ensure high-quality, consistent results – even for highly automated manufacturing and packing operations.
Premium products such as cosmetics, perfume and luxury food rely on beautifully designed packaging to reflect the quality of their product and achieve their shelf appeal. Quality is paramount and the luxury category tend to favour clean, minimalistic packaging over busy designs with cluttered messaging.
This year, Rotech Machines, the coding integration and feeding systems specialist, celebrates its 20th anniversary. To mark this milestone, company director Richard Pether looks back through the decades on coding technologies and what is instore for the future.
Richard Pether, director at Rotech, explains why sometimes it simply makes sense to code offline, even for highly automated manufacturing and packing operations.
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